Tactful AI, an Egyptian pioneer in artificial intelligence solutions for customer experience, has unveiled the region’s first end-to-end AI-powered platform developed entirely in Egypt. The milestone follows more than EGP 250 million in strategic investments made over the past three years, as the company accelerates its efforts to localize AI technologies and establish global leadership.
Tactful AI has successfully developed conversational commerce and intelligent customer service technologies, now deployed across markets in the Middle East, the United Kingdom and broader Europe. Its flagship product—described as Egypt’s first global-grade solution in customer experience AI—is currently being exported to European markets, reinforcing Egypt’s emerging status as a regional hub for tech innovation.
The company plans to double down on its investments and scale its operations, citing soaring demand for its agile, intelligent platforms tailored to modern customer engagement.
Backed by a decade of experience, Tactful AI has carved out leadership across sectors including telecommunications, government, hospitality, and e-commerce. Its smart interface merges technical robustness with ease of use—making it a preferred solution for ambitious enterprises seeking to elevate customer service infrastructure.
The platform enables real-time management of 100% of customer interactions across digital channels. By enhancing team productivity through intelligent tools that streamline workloads, Tactful AI’s solutions have helped drive digital revenue growth between 15–35% within the first months of deployment.
“We’re proud of the success we’ve achieved in launching the region’s first AI-native customer experience platform,” said Mohamed El-Masry, co-founder and CEO. “Over the next few years, we intend to significantly expand our investments as we scale globally.”
With headquarters in Egypt and a second base in the United Kingdom, the company is plotting regional expansion in Saudi Arabia and the United Arab Emirates. Its plans include opening new local support centers and forging long-term strategic partnerships, particularly in the UK and Western Europe.
“Our greater ambition,” El-Masry added, “is to position Egypt on the global map as a nation capable of exporting competitive AI solutions—powered by skilled and well-trained talent. We’re focusing on strengthening R&D efforts to produce world-class innovations.”
He concluded, “We’re not just offering software. We’re redefining the future of customer experience across the Arab region. Our success is proof that world-class technologies can be built in the Middle East—and purpose-built for its needs.”
