By : Mohamed Helmy

Implementing IDEMIA’s best-in-class Card Personalization System (CPS) technology, e-Cards now looks set to fulfil its ambition as a leader in providing innovative card solutions nationwide across Egypt and beyond. 

e-Cards, a subsidiary of e-Finance Investment Group, the state-owned e-payment firm in Egypt, has signed an agreement with IDEMIA where it will implement IDEMIA’s CPS technology in its production facilities in the capital, Cairo. 

This technology upgrade will enable e-Cards to significantly enhance its on-site capabilities to become a leading provider of next generation multi-application card solutions for Egypt’s payment market with the potential for further reach.  

“This partnership signifies a milestone in e-Card’s continuing growth story’ confirmed Mahmoud Kamal, CEO, e-Cards. “IDEMIA’s industry-renowned CPS suite will serve to upgrade our technological capabilities and allow our Egyptian workforce to learn, first-hand, industry-leading technology.  

Now e-Cards will have the ability to deliver end-to-end solutions, which includes digital offerings, to our enterprise customers that are truly ‘Made in Egypt’.

e-Cards is proud to play our part in the nation’s Vision 2030, which aims to build a diversified knowledge-based economy and grow the local technical talent pool.” 

With IDEMIA’s CPS technology suite, e-Cards can now increase its capacity to produce innovative multi-application cards that can be used for functions such as transport, in addition to payment.

With this agreement, e-Card’s Cairo facility will now be part of IDEMIA’s global network of over 50 state-of-the-art personalization centers and partner sites. This enables e-Card to offer customers the option of a strong business continuity plan. 

“The relationship between e-Cards and IDEMIA’s Financial Institution business has grown from strength to strength,” said Julia Schoonenberg, Senior VP (Middle East & Africa) Financial Institutions, IDEMIA. 

“Together with e-Cards, we have supported the development of Egypt’s payment space such as dual interface migration, introducing multi-application products and various financial inclusion initiatives. This agreement demonstrates our growing commitment to Egypt and our faith in the country’s developing economy.”