·         Paymob’s gateway will power Tabby’s e-commerce and in-store offerings in Egypt 

·         Tabby’s BNPL payment solution will be available to over 120,000 Paymob merchants in Egypt

·         The partnership will enable merchants to grow their average order value, conversion rate, and overall performance

By : Rasha Hessian

Tabby, the Middle East’s leading payments and shopping app, and Paymob, the leading omni-channel payments facilitator in MENAP, announce their partnership to fuel growth for retailers in Egypt by enabling businesses across Paymob’s network to benefit from Tabby's split in four, interest and fee-free payment solution via Paymob’s gateway.

Together, Tabby and Paymob create a seamless Buy Now Pay Later solution for both in-store and online retailers.

The partnership between two leading regional financial technology companies creates an innovative ecosystem that delivers value to merchants and exceptional customer experiences, while bolstering the burgeoning e-commerce landscape in Egypt. Accelerated by the rise in digital adoption during the COVID-19 pandemic, as well as favorable government policies, e-commerce in MENA is predicted to reach US $48 billion by the end of 2023. 

Ahmed Khalil, Tabby Egypt’s General Manager, said, “Today there is a strong demand for greater financial freedom and flexibility to enable consumers to make their purchases.

Retailers need the technology infrastructure that allows them to plug and play solutions that offer financial freedom instantly at checkout, without interest or fees.

Partnering with Paymob allows our technology to be instantly accessible to their network of over 120,000 retailers in Egypt.”

Paymob’s Executive Vice President for Global Business Development, Omar El-Gammal, said, “The variety of innovative, customer-centric digital payment methods in the MENA region is skyrocketing.

Paymob is leading the way in empowering merchants in the digital economy by giving them access to the most innovative payment methods available.”

El-Gammal added that “Our partnership with Tabby is key because it encompasses both physical, in-store and online, e-commerce payments solutions, to provide a better checkout experience, increased conversions and an expanded client base for merchants in Egypt.”

Tabby has helped thousands of merchants across Egypt, the UAE and KSA increase their average order value (AOV) by +33% on average, their overall conversion rate by more than +18% and +40% increase in the number of returning customers. With more than 2+ million active users and 6,000+ merchants in its network, Tabby is the largest payments and shopping app in MENA.

Since its founding in Egypt 2015, Paymob’s gateway has offered the largest and most comprehensive number of payment acceptance methods in North Africa. Today, Paymob’s omnichannel payments infrastructure enables over thirty online and in-store payment methods via its gateway, point of sale (POS), and Paymob app products. Paymob aims to make the process of growing a business in the digital economy simple, seamless and agile, while delivering a great customer experience to its merchants and cutting-edge products to its partners.