Hesham Safwat: We aim to face inflation by providing exclusive offers on all of our product categories

 By : Amir Taha

In continuation of its strategic vision to reduce the burden on citizens through offering high quality products and goods at competitive prices, Jumia, the leading ecommerce platform in the Egyptian market, has announced the launch of the Black Friday season, from the 4th-30th November. The theme for this year’s Black Friday is “Black Friday Every Day”. This campaign is considered to be the biggest sales campaign of 2022.

This year’s Black Friday is in partnership with many leading sellers and brands such as: RB, Nivea, GSK, American Eagle, L'Oreal, Defacto, Lipton, Adidas, Unilever, LC Waikiki, and others.

The Black Friday campaign offers consumers a wide collection of products at the best prices, with exclusive offers and major discounts, to Jumia’s new and existing customers. All this at competitive prices, whether in high quality local products or international products, in addition to groceries, daily, and consumer goods. And year after year, the Black Friday campaign witnesses a diversity in the strategic vision and goals which involve meeting the needs of citizens on all levels. The campaign includes categories such as Fashion, Cosmetics and Perfumes, Mobiles and Accessories, Home and Appliances, Technological Devices, Televisions and Home Electronics, Sports Equipment, Children, Car Accessories, and Home Care products.

During the season of offers and discounts, customers can also enjoy free delivery benefits on products and goods around Egypt thanks to the pioneering logistics services provided by Jumia to their customers anytime and anywhere.

Jumia will offer during the Black Friday campaign, interest-free installment through our partners; National Bank of Egypt, Banque Misr, Alexandria Bank, Commercial International Bank (CIB) and ValU, as well as additional discounts when using any Mastercard or e-wallet in cooperation with EBC, NBE and Mashreq Bank.

“On the launch of the Black Friday campaign, in light of the global conditions that the world is going through, the campaign will have a great impact on all customers, especially those who wait annually for the month of November discounts and offers. Jumia pioneered Black Friday as the largest annual sale, noting that the season of sales was no longer limited to online sales only, but also extended to include traditional stores, which helped to revitalize the market and stimulate sales and purchases in all governorates”, said Engineer Hesham Safwat, CEO of Jumia Egypt.

Jumia provides, through this season of offers, sales and discounts on many products and goods, while aiming to encourage as many people as possible to experience the joy of safe online shopping, by obtaining products and goods at the lowest prices and highest quality through unmatched discounts.

Karim Ahmed, Chief Marketing Officer at Jumia Egypt, added that, in addition to the huge discounts during the campaign period, customers also enjoy other discounts through flash sales, daily offers and instant offers, as well as one-day offers with the possibility of obtaining cash back benefits and participating in competitions and games such as Jumia Hero, Jumia Box, Wheel of Fortune, offers from Jumia Food and various gifts that Jumia rewards consumers with every Friday. 

Jumia has also succeeded, through JumiaPay, in urging customers to use digital payment methods, thanks to the security, confidentiality and privacy features offered by the application that make it a secure digital payment method, in addition to multiple payment methods, whether traditional methods or innovative digital methods.

Hisham ElGabry, Chief Commercial Officer, explained that Jumia works annually to launch discount campaigns with its business partners who seek to meet all needs through new and distinguished offers, as well as through strategic partnerships with various companies and banks. And that while supporting business owners in achieving their strategic goals and expanding investment in cooperation with Jumia.

Jumia’s customers can benefit from an unprecedented opportunity to save big through thousands of offers on the best brands, and this to help customers face high prices and stagflation.

While adding that Jumia is always keen on providing the requirements of all customers, especially daily groceries and goods, as they are considered to be some of the necessary needs of every Egyptian family. In addition to offers and discounts on electronics and electrical devices, that make customers wait for Black Friday to benefit from the best prices on the best quality products.