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Under the supervision of the Ministry of Social Solidarity and CPA LG Egypt announces domestic travel as its CSR “LG Heroes” November theme in line with cancer awareness month

  • Monday 14 November 2022 14:21 - الإثنين ٢٠ ربيع الآخر ١٤٤٤

    • LG Egypt announces domestic travel experiences as its CSR “LG Heroes” November theme encouraging people to share their best travel experiences in Egypt, to encourage more people to travel in Egypt under the supervision of the Ministry of Social Solidarity. LG Heroes is a monthly competition with different themes across the year, such as Cancer awareness, Smoking awareness, Mother’s Day, Father’s Day, and Youth. After a successful CSR initiative in 2021 LG Egypt launched the second season of LG Heroes CSR initiative for 2022. The initiative is under the supervision of the Ministry of Social Solidarity, aiming to shed light on personalities who have influenced and continue to positively affect the Egyptian society.

    LG’s Prize for the month of November is a 65’ NanoCell TV under the theme of domestic travel experiences. LG NanoCell TVs bring Pure Colors and stunning resolution, and an unparalleled movie experience with spectacular detail, NanoCell TVs keep up with the action in fast-paced games and sport.

    Billy Kim, General Manager of LG Egypt added, “LG is committed to many important social responsibility activities throughout the year, focusing on our global foundations around corporate social responsibility in order to stay true to our brand identity, as we keep in mind the most important things that matter to our local community and implement programs that Keep up the aspirations. The initiative focuses on positive values and encourage people to do good deeds for the society.”

    Submissions across the year will take place online through LG’s Facebook and Instagram pages following the past year using the hashtag #LG_Heros and #LGHeroes to share inspiring stories based on the theme for the month, and the winning story is selected through a drawing held under the supervision of the Ministry of Social Solidarity, after which the winner is invited to LG’s headquarters to receive the prize.



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