By : Mohamed El Kholy – Mohamed Elttar

Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC) has signed an agreement with Bidgely, that aims to accelerate a clean energy future by enabling utilities and consumers to make datadriven energy decisions. The agreement was signed between Mr. Mohammad Bin Sulaiman, Chief Executive Officer of Moro Hub and Mr. Abhay Gupta, Chief Executive Officer and Co-Founder of Bidgely. The agreement aims to provide best-in-class customer engagement through artificial intelligence (AI)-based load disaggregation for the first time in the Middle East. Leveraging only smart meter data and Bidgely’s UtilityAI™ Platform, Moro Hub will be able deliver appliance-level consumption insights to its customers that help them better understand the impact of individual energy usage on electricity bills. Moro Hub’s integration with Bidgely will also bolster data-driven operations to effectively drive energy efficiency and grid management. “With the global inclination to reduce dependence on fossil fuels, and rising cost of energy, empowering energy users with knowledge of their individual consumption behavior is essential, Bidgely’s experience in improving customer engagement through AI has been proven around the world. We are pleased to be one of their strategic partners to introduce this groundbreaking technology to a wide utility audience in the Middle East.” said Mohammad Bin Sulaiman, Chief Executive Officer of Moro Hub. With more than 50 global energy retailer and utility partners, Bidgely’s AI-driven data analytics provide easy-to-understand home energy reports, appliance-level consumption insights as well as custom energy saving tips to 30 million homes and businesses. Additionally, as new and disruptive loads such as electric vehicles become more prevalent, Bidgley’s patented UtilityAI platform helps utilities and energy retailers use data-driven behavior patterns to effectively and proactively plan for demand changes across their network. Using full customer data – rather than samplings or surveys – Bidgely enables smart decision-making and behavior changes that significantly improve energy management for both energy providers and their customers. “We applaud Moro Hub for being innovation pioneers and for their dedication to delivering unmatched customer experiences through advanced technology Using smart meters already in place, Bidgely’s solution helps to save energy and money while simultaneously further achieving the country’s sustainability goals – preparing for a grid of the future,” said Gautam Aggarwal, Chief Revenue Officer for Bidgely.