By : Amir Taha

DeFacto, the global innovative fashion brand, has proudly announced its collaboration with rising star Mayan El Sayed to bring a unique energy to the fashion world as part of its “Star of Ramadan” Campaign. The campaign aims to inspire Egyptian customers to define their own fashion statement and find the elegance they look for during the Holy Month of Ramadan and the festive occasion of Eid, through the diverse range of clothing items and styles available from DeFacto, at affordable prices.

DeFacto chose Mayan El Sayed, one of Egypt’s promising young actresses and rising stars, for their first celebrity collaboration in Egypt as she embodies the young and fashionable essence of the DeFacto brand. The collection features cool denim, crop tops and shirts with vibrant colors reflecting Mayan’s unique style. All products worn by Mayan El Sayed in the photo shoot of the campaign will be exclusively available for sale in DeFacto’s network of stores in Egypt and online via the website and app under “Mayan’s Selections”. 

Mayan El Sayed’s exceptional talent made her one of the most sought-after young celebrities in Egypt with remarkable appearances in several TV hits across recent years such as Hagma Murtada (Counterattack) by director Ahmad Alaa Aldeeb, starring Ahmed Ezz and Hend Sabry; Le’bet Newton (Newton’s Cradle) by Tamer Mohsen and starring Mona Zaki; and Harb Ahliya (Civil War) by director Sameh Abd El-Aziz, starring Youssra and was part of the closing song for the 5th edition of El Gouna Film Festival, 2021.

DeFacto has pioneered the “Accessible Fashion” concept and wardrobes innovation. With its experienced, innovative design team and prominent collaborations, DeFacto offers a wide range of quality products that keep up with new trends and styles at affordable competitive prices. DeFacto started its journey back in 2005 in Turkey and realized its purpose to become a global brand. It has set off to bring a fresh new perspective to Turkish fashion and bring together its brand-new, high-quality, and unique designs with consumers at four corners of the World.