By : Rasha Haggag
Beko Egypt, one of Egypt's leading home appliance companies, announced its participation in the first edition of the Middle East and Africa Industry EXPO 2025 (MEA Industry EXPO 2025), held under the patronage of H.E. President Abdel Fattah El-Sisi and auspices of H.E. Lt. General Kamel Al-Wazir Deputy Prime Minister for Industrial Development, Minister of Industry & Transport. Taking place from November 9 to 11, 2025, this landmark exhibition underscores Beko Egypt’s firm commitment to supporting Egypt’s industrial development strategy and promoting the “Made in Egypt” label as a symbol of quality and global competitiveness.
During the exhibition, Beko Egypt displayed its latest range of smart home appliances, that combine innovation and technology, sustainability, energy efficiency, and superior local manufacturing. The lineup includes ovens, refrigerators, freezers, and dishwashers, all designed to meet the needs of consumers in local and regional markets. Approximately 60% of the company’s factory output is exported, positioning Egypt as a regional hub for manufacturing and exporting home appliances within Beko’s global network.
Commenting on the participation, Ümit Günel, General Manager of beko Egypt and Regional Director for Beko North Africa, said: “We are proud to take part in the inaugural MEA Industry EXPO 2025, which provides an ideal platform to highlight our role as a trusted partner in driving Egypt’s industrial sector forward and strengthening its leadership on the regional industrial map.” He added: “At Beko Egypt, we believe that the ‘Made in Egypt’ label represents world-class production standards and quality that rivals major global markets. We remain committed to investing in the development of local industry and Egyptian talent to foster sustainable industrial growth.”
Within just one year of commencing local manufacturing, Beko Egypt has continued to strengthen its footprint in the home appliance sector through its state-of-the-art industrial complex in 10th of Ramadan City Industrial City, which spans 114,000 m² with total investments of approximately USD 110 million. The factory is a cornerstone in positioning Egypt as a hub for advanced manufacturing. The company has successfully produced more than 300,000 home appliances and increased its production capacity by 25% since operations began. This strong performance, driven by Egyptian expertise, creates over 2,000 new jobs and demonstrates Beko Egypt’s commitment to supporting the national industry. The company has achieved over 50% local supplier reliance, underscoring its direct contribution to strengthening the “Made in Egypt” initiative.
Beko Egypt remains committed to advancing the Egyptian economy by expanding its investments, enhancing production capabilities, and prioritizing sustainable manufacturing solutions that incorporate energy efficiency and innovation across all operations. Its participation in MEA Industry EXPO 2025 highlights its role as a key strategic partner in promoting industrial localization and boosting Egyptian exports, thereby reinforcing Egypt’s position on the map of advanced industries in the Middle East and Africa.
MEA Industry EXPO 2025 is the first platform of its kind in the region dedicated to showcasing industrial innovation, modern manufacturing technologies, and sustainable production solutions. The exhibition brings together industry leaders, investors, and decision-makers from across the Middle East and Africa to shape the future of industrial development in the region, with special focus on Egypt’s ongoing industrial renaissance.
