By ; Mohamed Elkholy

As part of their shared commitment to digital transformation and innovative payment solutions, Contact Pay, a subsidiary of Contact Financial Holding, has announced an expanded partnership with eKhales, a leading digital payment platform under eFinance Investment Group. The collaboration now includes enabling Contact customers to pay their installments and bills through eKhales' extensive partners network of over 600,000 point-of-sale (POS) terminals across Egypt.

The agreement was signed during the Cairo ICT 2024, with the presence of Ibrahim Sarhan, Chairman of eFinance and eKhales, alongside key industry leaders in the technology and telecommunications sectors.

This partnership allows Contact customers nationwide to conveniently settle their payments through eKhales’ expansive partners network of POS terminals, providing greater flexibility and ease of access.

Commenting on the partnership, Ahmed El Tantawy, Managing Director of eKhales, stated: “Expanding our collaboration with Contact to include installment and bill payment services via our POS partners network marks a significant step in enhancing customer experiences and broadening our digital services. We are proud to deliver solutions that meet the needs of individuals across Egypt, and we believe this partnership will accelerate digital transformation within the financial sector.”

Ahmed Abdel Hakim, Managing Director of Contact Pay, expressed his enthusiasm for the initiative, saying: “This expansion reinforces our commitment to offering secure and convenient payment solutions. Whether through the ContactNow app or eKhales POS terminals, we are dedicated to providing our customers with seamless options to meet their financial obligations.”

Said Zater, CEO of Contact Financial Holding, highlighted the strategic importance of this partnership, adding: “This agreement comes at a pivotal moment as we advance our digital transformation strategy. At Contact, we are focused on evolving our digital services to meet the growing demands of our customers in a rapidly changing world. Partnerships like this are key to enhancing the customer experience with flexible and efficient payment options.”