- Delivering an Uplifting Customer Experience, LG’s New Home Appliances Can be

- Upgraded with New Features Tailored to Different Needs and Lifestyles

By ; Bakinam khaled 

LG Electronics (LG) has announced the global launch of its

LG ThinQ™ UP upgradeable home appliances including refrigerators, washers, dryers,

oven ranges, and dishwashers. Able to adapt to the unique needs and changing lifestyles

of each customer, LG’s appliances enable users to enjoy new features and functions

without having to make any additional purchases. Launched in South Korea in January,

2022, LG ThinQ UP will begin rolling out internationally starting from March, 2023, in

the U.S., with availability in other key markets to follow.

Built around the customer-centric concept of Evolving with You, LG ThinQ UP

appliances can incorporate new features throughout their life – providing more value to

users, over time. LG will continuously develop easy-to-install software updates and

hardware add-ons, delivering specialized options and new conveniences based on the

usage patterns and suggestions of ThinQ UP appliance owners.

One of the custom features available to download in 2023, Laundry Saver Mode can be

applied to dryer models with ThinQ UP. Extremely useful for those times when you

can’t unload the dryer right away, Laundry Saver keeps the drum tumbling after the

cycle has finished (and until the dryer door is opened) to help prevent wrinkles and

odors. Another feature on offer is Improved Nighttime Brightness Control for

refrigerators with ThinQ UP, which makes the fridges’ interior lighting softer at

nighttime so as not to ‘blind’ users when they open the door. All new software features

are optional, and can be easily downloaded from the LG ThinQ app. 1

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“A new paradigm in the home appliance industry, LG ThinQ UP is an innovative, new

solution that delivers unprecedented customer value and differentiated user

experiences,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air

Solution Company. “We will continue to offer sophisticated lifestyle solutions that

provide personalized performance, convenient features and customizable

upgradability.”