Steep Decline as Demand Levels Continue to Normalize
By : Bakinam Khaled
The Middle East and Africa (MEA) personal computing devices (PCD)
market, which is made up of desktops, notebooks, workstations, and
tablets, suffered a sharp year-on-year decline in shipments during Q4
2022, according to the latest industry analysis conducted by
International Data Corporation (IDC). The global technology research
and consulting firm's newly updated Worldwide Quarterly PCD Tracker
shows that shipments across the region totaled 5.2 million units in Q4
2022, down 23.6% year on year.
"The stark nature of this decline stems largely from the fact that the
corresponding quarter of 2021 saw an exceptionally high volume of
shipments," says Fouad Charakla, IDC's associate research director for
client devices in the Middle East, Turkey, and Africa. "This was
spurred by the sudden availability of PCs in Q4 2021 after supply
shortages had hampered the market for much of the year. Besides
Turkey, which experienced healthy growth, and Ethiopia, which remained
flat, every single country in the region experienced YoY declines in
PCD shipments in Q4 2022. The biggest declines were seen in South
Africa, Saudi Arabia, Israel, and Egypt."
From a product category perspective, PC shipments were down 29.0% year
on year in Q4 2022. All three top vendors experienced sharp declines.
HP Inc. reacquired the top position, overtaking Lenovo by a narrow
margin, while Dell ranked third.
The tablet market declined 12.6% year on year in Q4 2022. Samsung's
shipments remained close to flat and the vendor continued to lead the
market by a significant margin. Apple achieved strong growth, placing
second, while Lenovo suffered a steep decline to rank third.
