By ; Mohamed Elkholy
Data analysts at Betting Sites have done a deep dive on Statista into different social medias and their revenues and growth percentages to find out who is leading the pack.
Over the next four years, TikTok is projected to double its ad revenue by $7.4 billion and take over 37% of the ad revenue market share.
Highlights from the data: TikTok fastest growing social media company by ad rev 2022 (+26% YoY)
TikTok market share of ad rev to overtake Meta & YT to be market leader by 2027 with 37% share
TikTok ad rev to double by 2027 ($13.8bn)
TikTok Was Fastest Growing Social Media Company By Ad Revenue In 2022
In 2021, TikTok was the most downloaded mobile app in the world.
TikTok’s ad revenue has grown 26% in 2022, more than any other platform in the US.
The social media platform has been an immensely profitable business for advertisers, which has contributed to its overall growth. While Facebook (18%) and Twitter (22%) share a part of market, TikTok is the fastest-growing media brand worldwide. In 2022, the growth rate of the brand increased 215% globally.
Tiktok To Overtake Meta & Youtube In Social Media Ad Revenue Market Share By 2027
By 2027, TikTok’s ad revenue share is expected to double, increasing from 7% to 14% while Youtube and Meta are expected to lose market share during that timeframe. On the other hand, TikTok’s Chinese counterpart, Douyin, is expected to increase as well from 15% to 23%.
Combined, TikTok and Douyin will command 37% of the marketing ad spend.
Tik Tok Ad Revenue To More Than Double By 2026 To $13.8bn
This year TikTok is projected to bring in $6.4 billion in ad revenue. By 2026, the ad revenue for TikTok is set to double, reaching $13.75 billion.
The ad revenue has steadily increased and will continue do to so over the next three years. By 2027, TikTok is projected to gain an average of $2 billion in ad revenue each year
