Finnish mobile company HMD Global introduces three new Nokia phones to its refreshed portfolio and significantly expands its audio accessory range
· Nokia XR20: Football legend Roberto Carlos and world champion freestyler Lisa Zimouche pair up to give the new life-proof Nokia XR20 its toughest test yet
· Nokia 6310: a new member to the Originals family, revamped for the modern day
· Nokia C30: bigger and bolder in every direction, this C-series hero arrives with the largest screen and battery yet
· Audio accessories: new Nokia audio accessories across four distinct new lines bring quality you can trust – Go, Micro, Comfort, and Clarity
By : Basel Khaled
HMD Global, the home of Nokia phones, today announces three new phones and a new audio portfolio. Built to survive anything life can throw at you, the Nokia XR20 can withstand much more than you’ll ever demand of it.[i] The Nokia C30, a hero device to the C-series, features the largest screen and battery yet. Nokia 6310 is a new member of the Originals family, a reimagined noughties classic. Today also marks the biggest Nokia accessory launch to date, with new lifestyle audio products streamlined into four distinct lines – Go, Micro, Comfort and Clarity.
Florian Seiche, CEO, HMD Global:
“We are tapping into consumer pain points around durability and longevity. We did a global trend report8 and found that 73% of consumers want to keep their phone for longer and would if their devices were maintained over time. At HMD, we are empowering people to avoid early device replacement and encouraging a more sustainable consumption through our longevity promises.
Today we also grow our refreshed X-series and C-series with two shining examples of what these ranges stand for. Our goal is to provide people with products they will love, trust and want to keep for longer.”
Built to withstand the test of life, the Nokia XR20 enhances the X-series
Extreme temperatures, 1.8m drops, 1h under water and more[iii], the new Nokia XR20 is built for conditions far harsher than the rough and tumble of everyday life. This life-proof phone
Featuring one of the strongest of screens for extra peace of mind: Corning® Gorilla® Glass Victus™ – it’s amongst the toughest of glass out there.[v] To test its durability, Brazilian football legend Roberto Carlos and female world champion freestyler Lisa Zimouche put the new Nokia XR20 through a series of tough tests. From dunking it in icy water to being kicked, flipped and spun screen-first across a concrete gravel football pitch.
Roberto Carlos, Brazil World Cup winner and Real Madrid legend, said: “I’ve been asked to recreate my ’97 free kick many times over the last twenty years, but never like this before, so I had to accept the challenge. Surely a mobile phone couldn’t survive the wrath of a football. I didn’t think the Nokia XR20 could have withstood the power of my kick. I may not be professional anymore, but I know I still pack a punch, so it was an impressive result.”
The Nokia XR20 has annovative imaging solutions. 15W wireless charging and superior durability that you’ll love.
Nokia C30 is here to provide more room for your big ideas
Introducing two firsts to the Nokia smartphone portfolio, the new Nokia C30 is a hero of the popular C-series. It comes with the largest battery and biggest screen yet on a Nokia smartphone.
The ever-increasing demand for larger screens[vi] sees the current 82% of consumers who are looking for smartphones between 6” and 7” in size grow to 96% by 2025. The huge 6.82” HD+ display on the new Nokia C30 is here to supply what fans have been asking for.
Hard-working individuals and busy days ask for a battery that can keep up. On the Nokia C30, it’s been supersized to an impressive 6000 mAh, giving you enough energy to work up to three days on single charge – so you can upskill, stream, and connect to those that matter most. Complemented by the quality feel that only a truly durable build can provide. The Nokia C30 is wrapped in a sturdy polycarbonate shell that you can trust, giving you a device that will last.
Awaken the noughties love with Nokia 6310
The newest member of the Originals family celebrates the iconic Nokia 6310 with a fresh new take. The Nokia 6310 is a classic reimagined for today’s connected user. Bringing advanced accessibility, optimised ergonomics, and battery for weeks, it honours everything that Nokia phones stand for. And yes – it still has Snake.
With accessibility at its core, the refreshed larger push buttons and ample display make screen time more effortless and enjoyable. The new zoomed-in menus and larger font options improve readability and text messages can be listened to for ease of use.
New Nokia lifestyle audio accessories that people will love, trust, and keep for longer
Introducing a revamped Nokia audio portfolio, the new accessories bring fans reliable sound on the go. Streamlined into four new, distinct lines – Go, Micro, Comfort and Clarity – each range brings maximum value via unique propositions.
· Go: ultra-high value products offering the highest quality at the lowest possible prices
· Micro: meeting the demand for compact form factor
· Comfort: a result of consumers seeking optimal comfort in wearables
· Clarity: top-of-the-range quality earbuds integrating the latest tech
Arriving hand in hand with the Nokia XR20, the new Nokia Clarity Earbuds Pro give high performance sound with build quality and battery life that can keep up.
The powerful combination of dual mic environment noise cancellation (ENC), Qualcomm® cVc™, and active noise cancellation (ANC) captures and eliminates background noise for superb call and music clarity.
Alex Lambeek, Global Head of Accessories, HMD Global: “Much like our smartphones, the excellence in Nokia accessories is a result of industry-leading testing for quality. The invaluable insight from our Nokia smartphone community combined with regional insights across the globe, has allowed us to grow our ecosystem of companion products to an impressive portfolio. It’s supported by a network of strong partnerships like Binatone that allow us to provide the best for our growing fanbase. Inspired by nature and packaged in paper and soy-based ink to protect it, each new line delivers premium lifestyle experiences at accessible price points.”
Trusted partnerships for best-in-class experiences
Stephen Taylor, CMO, HMD Global: “We’ve always been proud to partner with the industry’s best for our fans. Today we add two more names to this extended family of leading brands that allow for the most innovative experiences for Nokia phone owners. Every partnership further enhances what we stand for and we collaborate with those we trust, so you can too.”