By: Adel Farig – Nahla Makled
Waslabrowser, an Egyptian e-commerce platform, revealed its success in obtaining new financial investments worth $9 million from Contact Financial Holding, as it aims to launch new products and online shopping capabilities, and expand regionally. She plans to enter Nigeria soon. It is also looking to offer secure payment methods, before integrating financing solutions or buy now and pay later directly on its platform
Wasla was established in 2018 by Siraj Minyasi, Taymour Sabri and Mahmoud El-Sayed. Through its applications, which are as close as possible to a browser on smart phones, it provides many e-commerce services, as it helps users access offers and discounts from various stores and provides them with educational content to help them save their money. .
The company aims to use the new investment to develop its products and launch a “buy now, pay later” product and another payment service in the coming period, and it also seeks regional expansion later.
Wasla says that its app has so far received 1.5 million downloads, and has helped more than 100 local and regional merchants and brands in the e-commerce sector sell their products through it.
It is noteworthy that the application had previously announced only one investment round, and it was in May 2019 at a value of one million, with the participation of several funds.
