Softline VP: Open Our Branch in Egypt to support government strategy for digital transformation and bring latest solutions to public and private sectors
Softline General Manager: A Professional team to satisfy organizations' needs
By ; Basel Khaled
Softline the leading International Company –which provides latest technology in software and digital transformation solutions- announces choosing Egypt as a regional center to present its services in the MEA region. This step coming out of the company's belief that the Egyptian economy is strong and there is a great vision to digital transformation, all these factors create positive ecosystem encourages Soft Line to enter the domestic market.
"We decided to get back to the Egyptian market this year because of the political and economic stability, which are great intensive for investment, that's why we decided to enter the market, and we’re aiming to become the best digital transformation trusted advisor for our customers" said Evgeny Tkatchenko Softline VP for business development.
"The government strategy towards digital transformation played a great role to raise demand on technology solutions. As a key player in this field worldwide, we aim to support all sectors to design their own technical structure in the era of digital transformation especially in cloud computing and digital transformation techniques, depending on our experience in 55 countries. We hope that we will be trusted partner for digital transformation in MEA".
Soft Line is one of the leading companies in advanced solutions, which helped companies and governmental organizations with latest solutions to guarantee best practices.
"Choosing the domestic market is a confidence certificate for the Egyptian economy and a proof that our mother company believes in Egyptian capabilities to expand regionally" said Ahmed Nabil Softline Country manager.
"We have chosen a professional team to start working with our clients depending on the base of partners we already have, such as Microsoft, Sophos, Cisco, Kaspersky and other tech giants." He added.
Nabil Confirmed "during covid-19 crisis the demand on technology solutions raised hugely due to lockdown and the global wave of working from home that needed a wide range of software to process and secure while working from home."
"The most remarkable here in Egypt is the great effort that Egypt does to reach digital transformation, which is a great opportunity to technology providers to duplicate their revenues and we hope to be a part of this effort in the upcoming period." he pointed
Softline organized conference to announce its plan to get back to work. The conference witnessed attendees from electricity, investment and military production ministries, in addition to technology providers' representatives.
Mona Farouk Marketing manager in Softline said that the online workshops that the company organizes is one of milestone of our marketing plan as we invited most of key persons in digital transformation to inform them on latest technologies and solutions.
Softline is a Russian company, which is one of the market leaders in technology field focuses on emerging markets to provide them with latest technical services help them to coincide with digital transformation demands through wide range of integrated solutions.
