- Spacee supports GCC governments’ plans to equip and nurture a culture of innovation
By : Mohamed Elkholy
Seeking to empower the Middle East automobile industry with futuristic in-store experiences, Spacee, an American tech company specialising in artificial intelligence, augmented reality, computer vision, machine learning, and robotics, unveiled TouchCar®, a unique technology that relies on AI and virtual reality to bring cars’ features and specifications to life.
TouchCar® technology turns any vehicle into an interactive, 3D touch screen using the power of light. No phones, helmets, eyeglasses, or tablets are needed; nothing is installed on the vehicle itself. It’s an intuitive, frictionless system that delivers a one-of-a-kind user experience, blending digital media and the physical world to achieve increased sales and unique branding awareness.
Once a user touches the hood, it will come to life with a roar, displaying the engine and several icons that invite the user to interact with them and explore the features of the car.
In an experience-based economy, Spacee is leveraging the increased demand for interactive customer journeys by using real-time data. The company seeks to help car showrooms promote their new models, understand the buying versus browsing customer behaviour, and identify the paths of action. Clients are also offered deeper product knowledge, comparison, and available promotions, effectively replacing traditional sales guides.
Founded in 2013, Spacee is operating in a global environment with international partners and multinational clients, offering two main retail solutions: Sense, a new frictionless customer experience that TouchCar® is based upon, and Deming, a supply chain and inventory solution that optimise store operations and supply chain efficiencies.
The company’s expansion into the Middle East was launched at GITEX Technology Week 2021. Attendees experienced the e-commerce in-store shopping journey first-hand and explored the potential behind transforming pre-existing retail space into dynamic interactive digital experiences.
Spacee’s mission is to create amazing spatial experiences, turning everything, including walls, floors and objects, into interactive spaces using light only.
Saudi Arabia announces its candidacy for ITU Council membership
-The Kingdom will run to retain its Council seat at the UN’s International Telecommunication Union
-Saudi Arabia has been a committed Council member for over fifty years, playing a leading role in shaping policies for the global ICT sector
By : Basel Khaled
At the ITU Council 2022 session in Geneva, His Excellency Dr. Mohammed bin Saud Al-Tamimi, Governor of the Communications and Information Technology Commission (CITC), announced the Kingdom's candidacy for membership of the ITU Council.
During his speech at the Council, Al-Tamimi recalled how the Kingdom has worked alongside the ITU on many successful programs to strengthen digital infrastructure in developing countries. “Saudi Arabia is committed to the ITU’s continued success in connecting people and ensuring a sustainable digital future for all, and supporting the ICT sector globally,” he added.
In addition, Al-Tamimi noted that Saudi Arabia is undergoing a remarkable period of profound digital transformation. With over $19 billion worth of government-led investments in the last five years, the Kingdom’s telecommunications and information technology market is now sized at $40 billion, making it the largest in MENA region.
This resulted in many achievements that paved the way for adopting several digital technologies. Most recently, Saudi Arabia deployed a world-first successful trial to provide 5G connectivity through high-altitude platform systems (5G HAPS), as well as the launch of WiFi-6e technology which will improve internet speeds by 5-fold for WiFi users.
Saudi Arabia has been a member of the ITU Council for 57 years, during which it has collaborated with ITU members to enact major developments in the ICT sector, creating lasting impact on the global economy.
The ITU Council consists of 48 countries, elected among the agency’s 193 member states. As the Union’s governing body, central to the Council's mandate is ensuring the activation of timely policies, strategies, and programs to guide the global ICT sector through today’s rapid transformations. In addition, the Council oversees the day-to-day running of the Union, approving budgets and coordinating work programs.
Saudi Arabia has been a committed member of the ITU since 1949, with an active role as Council member since 1965. The Kingdom has crucially supported ITU activities in managing the frequency spectrum, allocating satellite orbits, and preparing worldwide technical standards related to future networks, network security and operational aspects, as well as the quality of service.
