VMware to Showcase Power of Multi-Cloud and AI to Drive Transformation at GITEX 2023

  • VMware Cloud helps modernise, optimise, and protect multi-cloud enterprises with new offerings and capabilities



    By : Dina Abdelmoneim




    VMware will showcase its latest innovations and solutions to empower customers to become truly innovative digital organizations by securely managing and operating their operations across multi-cloud environments, at GITEX 2023 to be held at Dubai World Trade Centre on October 16 – 20, 2023.


    From its booth in Hall 7, Stand H7 - B10, VMware will demonstrate how its newest launches – many of which will be on show for the first time in the Middle East – can enable customers to drive enterprise adoption of generative artificial intelligence (AI) and tap into the value of trusted data.


    The new solutions help to modernise, optimise, and better protect organizations with new cloud transformation capabilities; develop, deliver, and enhance apps across clouds; accelerate digital transformation at the edge; and improve the employee experience.


    Visitors to VMware’s stand will also get the chance to experience the company’s new Private AI offerings that drive enterprise adoption of generative AI and tap into the value of trusted data as part of a multi-cloud strategy. 


    Ahmed Auda, Vice President and GM, Middle East, Turkey & North Africa, VMware, said: “As we move rapidly into the AI era, VMware is dedicated to helping organisations embrace a multi-cloud and app-centric approach while simultaneously empowering them to tap the power of generative AI to gain maximum value from their data. We look forward to demonstrating how organizations in the region can achieve greater levels of agility and efficiency by embracing a multi-cloud approach, while also respecting data sovereignty rules and customers’ data privacy needs. We’re excited to meet customers and new prospects from all verticals to demonstrate how they can take their innovation to the next level.”


    With many customers, particularly government organizations in the region, concerned about data sovereignty, VMware will demonstrate sovereign cloud solutions in a dedicated room at its booth, allowing customers to see exactly how they can gain all the benefits of cloud while keeping key data either on site or in country.


    VMware will celebrate its strong and diverse partner network at GITEX, with top partners including GBM Abu Dhabi, CCI and MIDIS Group joining its stand. 


    Top VMware regional and global executives including Ahmed Auda, Joe Baguley, VP and CTO EMEA; and Ricky Cooper, head of worldwide partner and commercial sales, will attend the event and be on hand to discuss innovation with customers and new prospects. 


    VMware is well-positioned to support organizations across the region with its transformation plans as it continues to expand its presence in the UAE and the Middle East. Since opening its first regional office in Dubai in 2012, VMware has grown its Middle East operation from 26 employees to a regional hub with more than 500 staff.


    VMware is committed to helping organizations achieve their transformation goals by enabling unprecedented flexibility in how they build and evolve their digital environments and serve customers.



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