By : Wael Elgafary
Egyptian entrepreneurs Magdi Moussa and Mohamed El Abiad, The dynamic duo co-founded IMMRSV, a brand innovation studio specializing in Edtech and Fintech, have recognized in Forbes Middle East annual 30Under30 list for 2023. The list highlights young creatives in the region under the age of thirty who are making an impact in various technology, innovation, and creative sectors.
Moussa and El Abiad, who founded IMMRSV in 2017, lead the company's initiatives with brands such as Meta, Udacity, the United Nations Development Programme (UNDP), the African Union, the Misk Academy, the Information Technology Industry Development Agency (ITIDA), Intel and more.
Among the company's notable initiatives are the Arab Million Coder Initiative led by the Dubai Future Foundation and Udacity, the "Future Work is Digital egFWD" initiative with the Egyptian Ministry of Communications and Information Technology, the Next Coders program, DECI, and the Rollo Africa program in collaboration with the African Union and UNDP.
These programs, including Catalytic Africa in collaboration with Afrilabs and ABAN, have been instrumental during and post the COVID-19 pandemic. IMMRSV serves countries such as Egypt, Morocco, Tunisia, Saudi Arabia, the UAE, Oman, Nigeria, Kenya, Cameroon, Ghana, South Africa, and Pakistan.
Being part of the 30Under30 list serves as a testament to their leadership and pioneering contributions in the fields of technology and education. Their journey from academia to industry leaders has been marked by notable achievements and dedication to positive change, reflecting the vibrant talent and energy in Egypt. As IMMRSV continues to lead in developing brands in e Edtech and Fintech, the duo remains focused on creating a brighter future for individuals across the Middle East and Africa.
Magdi Moussa, the CEO of IMMRSV commented on the Forbes inclusion, stating, "We are very happy with this recognition. We crafted a success story over six years when we were no older than 21, starting with only 200 pounds from a local café in downtown Cairo, and are in 30Under30 list.."
He added, "Our programs, which we designed, have impacted around 40 million people in the Middle East and Africa. Impacting people's lives has been our goal from the beginning, and for that, we chose the sectors of Edtech and Fintech.
We formed collaborations with many important institutions and entities such as the Dubai Future Foundation, the Egyptian Ministry of Communications, Udacity, and the African Union, to participate in launching initiatives in the fields of educational technology and financial technology, aiming to complete the journey and impact people's lives through innovation and technology.”
Since its establishment, IMMRSV has emerged as a leading company in the Edtech and Fintech sectors, contributing to shaping the future of education and financial technology across the Middle East and Africa. The company has played a pivotal role in leading educational technology initiatives for large local, regional, and global institutions.